Shawn Stussy is globally considered the "Godfather" of streetwear since he started his namesake brand in 1980. The "Stock Logo" design is Stüssy's status symbol, something that it's impossible to forget, such as the Nike's swoosh. Largely adopted by hip-hop and surf communities, Stüssy defines modern sportswear establishing itself as the true starting point and the main inspiration for the newest generations. Today, Shawn Stussy has gone out from the company but his personality remains the North Pole for new ideas and projects. In recent years, the Stüssy brand has started to merge more fashion items, such as a mohair cardigans, , and checked , with pure streetwear staples. In fact, its reputation have allowed collaborations with like-minded brands such as Nike, , and .