Founded in France in 2009 by trail runners Nicolas Mermoud and Jean-Luc Diard, Hoka One One is an athletic shoe company specialized in maximalist running shoes. Characterized by oversized outsoles that offer extra cushioning, meta-rocker geometry and ultralight total weight, Hoka One One shoes defied the minimalist running trend at its peak to create an entirely new style of trail running shoe that has taken the world by storm.